![]() It is more important to be first in the people’s mind than first in the marketplace. Lear’s is the first magazine for mature woman. When you are first in a new category, you have no competition.ĭell is the first to sell computers by phone. Being first in a niche market is considered being a leader in a category. #2: Law of Categoryīe first in a new category created by your product or service. What’s the leading college in America today? Most people would say Harvard, which is also the first college in America. Let say you didn’t know the name of the first college founded in America. You can always find out who the leading company of a market is by substituting leading for first. Even when you are second with a better product, you will not be better in the people’s mind. It is better to be first than to have a better product or service. This is my summary of the 22 immutable laws of Marketing: #1: Law of Leadership I decided to grab it used off for $5 and have a go at it. Tim Ferriss recommended a great marketing book on his video blog this month called 22 Immutable Laws of Marketing by Jack Trout and Al Ries.
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